By Melissa Grant
Beaconsfield Upper mum Candice Purvis is passionate about empowering women to achieve their breastfeeding goals.
It’s this passion that led Candice to establish her own lactation consulting practice, and has seen her nominated for two AusMumpreneur Awards.
Candice started South East Lactation Consulting three years ago, using the knowledge gained from her time in nursing, midwifery and maternal child health.
She said lactation consultants were needed now more than ever, with so many mums determined to breastfeed their babies.
“This generation of women don’t take no for an answer, they seek out help,” she said.
“Women of other generations, they would go to the doctor and they would say give your child formula.
“Mums come to me if they have low supply or painful attachment.”
Candice, who breastfed her children now aged 7 and 3, said she loved to help mums achieve their breastfeeding goals.
“Sometimes all it is is just reassurance that they are doing a good job,” she said.
“The first six weeks are challenging – getting to know your baby and your baby getting to know you.”
Candice is an International Board-Certified Lactation Consultant (IBCLC), a gold standard for lactation professionals.
She has also spent countless hours studying all things related to infant feeding, growth, sleep and development.
Candice is currently working out of a room at Complete Chiropractic in Beaconsfield.
The mum of two said she prided herself on building a small business out of passion and empowering women in their transition to motherhood.
“I am ecstatic to receive an award nomination and am humbled by the lovely feedback I receive from my clients,” she said.
Candice said it was actually Pinky McKay, a well-known breastfeeding expert, who nominated her for the AusMumpreneur Awards.
The awards Candice is nominated for are Health Business Award and Women’s Champion Award.
Judging for the awards will take place in late August.
People’s Choice voting has opened. You can vote for Candice HERE
The winners of the AusMumpreneur Awards are due to be announced in mid-September.
