Luvme Eco is changing the planet, one bamboo nappy at a time.
CEO and co-founder Kendall Seddon took the leap from a corporate sales and marketing job into starting her own business almost 15 years ago.
The corporate lifestyle was eating into the mum of three daughters’ family time. She wanted freedom and to leave a legacy.
With support from her husband, Craig, and business partner and mum Laurie, Kendall set out to make the best eco nappies.
“In Australia alone, 5.6 million nappies are dumped into landfill a day,” she said.
“These nappies then stay on our earth for up to 500 years.”
Her kids have very sensitive skin, so she was drawn to bamboo, which has smooth fibres that are less likely to irritate the skin.
“Going eco doesn’t mean having to settle for something that doesn’t perform,” Kendall said.
“This is why we use bamboo. Bamboo is naturally organic.
“Some species grow 1 metre a day, and the bamboo trees absorb so much water, which makes them naturally the right choice for sensitive skin.”
Luvme’s Pandas eco bamboo nappies received silver at last year’s Clean and Conscious awards.
“It is with great honour to accept this incredible award,” Kendall said.
“We strive to make a difference to our environment by creating smart eco brands for the whole family.
“The superior quality, strength and absorption in our eco bamboo nappies have impressed even the pickiest and most sensitive of tushies in Australia.
“Our 85 per cent biodegradable nappies are saving the earth one nappy at a time.
“The Clean and Conscious awards celebrate exceptional products that work in perfect harmony with our bodies, our environment and our society.
“The awards are run by a team of women who believe that educating people to consume mindfully, at the same time as motivating brands to manufacture responsibly.
“Our journey has taught us over the years that eco living and caring for our earth really is helping to create a better future for our children.
“Our number one priority is to share this message.”